ACTIVISM / AFL-CIO
I’m a member of Working America, an affiliate of the AFL-CIO that champions the right of all Americans to good jobs, affordable health care and more. Last December, I was asked to represent under-employed Oregonians at a press conference held by Speaker of the House Nancy Pelosi. This was my message to congress that day in D.C.
SUSTAINABILITY / HP GLOBAL CITIZENSHIP REPORT
Each year HP releases their Global Citizen Report, showcasing all the ways they’re helping reduce the impact of their business on the environment. I contributed writing and research to this ambitious undertaking.
B2B / HP ePrint Enterprise
A growing percentage of business is done outside the office using some form of mobile device. I created this mobile strategy (aimed at enterprise and IT professionals) to show how HP is meeting the challenges of an evolving landscape.
EDITORIAL / WILLAMETTE WEEK
Before moving into marketing, I wrote theater and film reviews for our beloved Willamette Week. This is one of many of those reviews.
DIRECT MAIL / CLOGGENS
When footwear start-up Cloggens wanted to go head to head with the competition, they needed a direct mail piece that would showcase their innovative design in the most effective way possible. I wrote all the copy and shot the product photos.
BRAND DEVELOPMENT / DFI TECH
I worked with DFI Tech to revamp their entire site from the ground up. From branding to copy, I led the content every step of the way. The result was a more effective site that was both approachable and informative.
INTERACTIVE / USING MANUAL CONTROLS
This interactive tutorial teaches photography fundamentals in an approachable way. This project was mine from concept to creation. I storyboarded the screenshots, developed all the copy and directed the build.
